Vision & Mission

Vision And Mission
Leadership in cultural and societal development for the prosperity of the UAE
To elevate cultural and societal awareness, enhance the national identity and revive local heritage; through effective coordination with partners and excellence in both service and human resources, utilizing innovative and modern methods.
Patriotism Competence Knowledge Responsibility Excellence Effective​
Strategic Objectives

  1. Elevate the level of cultural awareness within the community.
  2. Preserve and promote the national identity and its components.
  3. Enhance the abilities of talented Emirati youth and nurture their potential.
  4. Preserve and spread intangible aspects of UAE heritage.
  5. Ensure the availability of all administrative services, in accordance with quality, efficiency and transparency standards