The Emirati film Nanny Culture is officially selected to be screened at the Miami Independent Film Festival in August and at the Toronto International Nollywood Film Festival in October 2017. The film delighted the media and critics in the USA just as well as it charmed the ones in the UK. Morena Duwe, a music and culture journalist wrote in the Huffington Post:
"Nanny Culture offers a lighthearted take on this community of nannies."
"A dryly comedic documentary."
"Like a mockumentary, the film does have some acted elements to drive the narrative but it is still a true-to-form documentary as the majority of the reactions are real."
"....the viewer is immediately put in the shoes of the characters, revealing that it can be difficult to incite organic reactions in a completely inorganic situation."
"The beauty of this film lies in its playfulness, from the whimsical soundtrack to the sweet interactions between Julie and the children.”
“Driscoll proved that not all stories must be told in a solemn tone to convey a poignant message"
Miami Independent Film Festival is a monthly edition where the submitted films are privately screened and evaluated by a team of experts in the industry, then the monthly winners will compete to be screened at an annual event, aiming to create a strong relationship between filmmakers, producers and distributors all over the world.
The Toronto International Nollywood Film Festival (TINFF) is a year round award competition and live screening festival with an annual event in the beautiful city of Toronto. TINFF is a focus oriented music and film festival, with an awards night to recognize and encourage filmmakers by appreciating, promoting and developing an understanding of equality, social justice, non-discrimination, diversity, and multiculturalism.
Nanny Culture film is a concept idea of Sheikha Alyazia Bint Nahyan Bin Mubarak Al Nahyan, directed by the British director Paul James Driscoll and distributed by Mad Solutions. The UAE social media star “Bin Baz” together with the renowned tuareg artist Bombino’s (real name Omar Moctar) collaborated with his song “Timtar” in the documentary soundtrack.
The story revolves around an Emirati family who temporarily hire the services of a British nanny to help them organize their children’s daily activities and study schedules. The plot is centered on interactivity and friction between the children and nanny, as she guides them to change their daily routine and habits. The camera amusingly depicts the emotions and sentiments revealing the relation between the nanny, children and their parents, besides her relation with the other domestic helpers in the house. The documentary shows glances of the Emirati culture of acceptance of other nationalities and their unique way of life. It also indicates how the other nationalities see the Emirati culture and to what extent they could interact and coexist with each other in harmony.
The film also discloses aspects of inter-relations and inter-cultural coexistence within one limited space. It displays the nanny’s background, the goals of an Emirati family and the benefits of employing a nanny. The documentary is spot-on replication of the existing social state of affairs and the type of life led by a British nanny working for an Emirati family.
It addresses several issues, like the family’s cautiousness to make the nanny observe the local traditions, while she teaches and brings up their children, the pros and cons of hiring a nanny, how much families benefit from hiring nannies: how other families view the family that hires a nanny and in the end how a nanny adapts to the new work and social environment.
The documentary shows a panoramic view of some of the prominent landmarks in London and the UAE, highlighting its heritage, cultural and sports related locations along with several tourist destinations. The film is an authentic imprint of the living experience in the UAE.
It is worth mentioning that Nanny Culture as continues to make its rounds in the international film festivals circuit, won several awards including: Best Documentary Award at the Los Angeles Independent Film Festival Awards, Gold Award at the Hollywood Film Competition, Finalist at the Phoenix Film Festival Melbourne and at the 2017 American Movie Awards. Was Officially Selected at the Hollywood Florida Film Festival, Los Angeles Film Awards, Sydney World Film Festival, Silk Road International Film Festival and Hong Kong Arthouse Film Festival.